by Luke Stanczyk
Over the past year, the BenU athletics department has made a concentrated effort to use multimedia to reach out to the student body, student-athletes and prospective students.
Now, the department is continuing that outreach even further with the announcement of a new coaches show.
“We decided to do the coaches show to give people in the community, the students athletes, the other coaches, the people in the conference and even the country a chance to see what’s going on at Benedictine within the athletic department,” said Director of Athletic Marketing and Communications Jessica Steadman.
The show will air on Fridays at 10 a.m. via the athletics website through the company Stretch Internet. Each show, in-season coaches will be on air to discuss the recent games of their teams as well as looking ahead to upcoming games. Also, coaches whose sports are not currently in season will be on-hand from time to time to discuss their team’s pre-season activities.
“It’s a great chance to work closer with the coaches on a week-to-week basis,” explained Sports Information Director Tim Calderwood, who will also be the show’s host. “It’s a laid back, relaxed setting that I think will give people a different view or vantage point of our coaches .”
The addition of the coaches show is part of a department-wide effort to use more multimedia, as BenU athletics has also recently began airing post-game press conferences on their website and youtube.
“We are trying to get more and more video, and we thought this would be a great way to kick off one of our video projects,” Steadman explained of the coaches show.
“For us, the medium is video, and the concentration is going to be video,” added Athletic Director Mark McHorney. “This helps us to move with the times and stay ahead of the curve a little bit.”
BenU athletics also believes that the coaches show and post-game press conferences will appeal to the entire student body, as it allows them to hear from players and coaches almost instantaneously.
“From an athletics perspective, you get a big school experience at a small school,” said Calderwood.